A great benefit of a growing field is the number of jobs that are opening up. But along with projected job growth, another enticing benefit is the variety of jobs available to those with the right education. Have a creative side? You could make your abilities shine by writing copy for a brand. More of a numbers person? You can leverage statistics and data to help inform effective campaign strategies. Enjoy working with others? Whether it’s being a part of a marketing team or through client interaction, establishing a good rapport with others is a valuable trait. Some careers and industries remain the same over time — but marketing is constantly in flux. If you’d enjoy working in an ever-evolving field, this may be the one for you. So whether you have a vague idea or a clear, suit-and-tie picture in your head, you may be wondering: “What Can You Do with a Degree in Marketing?” More than you might think … let’s take a look. Marketing managers estimate the demand for products and services that an organization and its competitors offer, identifying potential markets for the organization’s products and developing strategies to maximize profits.
Sales representatives contact new and existing customers, explain product features and answer any questions customers may have. Some sell directly to consumers, while others sell to businesses. Marketing research analysts examine conditions on a local, regional or national scale and gather information to determine potential sales of a product or service. Sales managers direct an organization’s sales teams — setting goals, analyzing data and developing training programs for sales representatives. Public relations specialists create and maintain a favorable public image for an individual or organization through crafting media releases and developing social media strategies. Advertising and promotions managers plan, direct and coordinate advertising policies and programs or produce materials such as posters, coupons or giveaways to create interest in a product or service.
Management analysts propose ways to improve an organization’s efficiency by advising managers on how to make organizations more profitable through reduced costs and increased revenues. This is just a snapshot of all the different roles within this dynamic industry. We hope this video gave you a better idea of the range of options available to you with a Marketing degree. Head over to rasmussen.edu for more information, and thanks for watching! .
(exciting music) – I think one if the most difficult things for entrepreneurs to do is every time you invent yourself, you have to let go of something. Where, example, I was a copywriter in my 20s and I had a decent career of this, making good income, very good income as a early 20, 20 something years old, and I had to switch and say, you know what? Maybe I want to do something else. And I basically let go of all my clients and I just did the next thing.
That is very, very hard. – Ooh. – Right? – It is hard. – When you have something that’s working, like when you have something that doesn’t work, it’s easy to let go. When you have something that’s working then you need to go to the next level, right? And then I did it and then every time I found that when I did that, my career goes to the next level and the next level and the next level and the next level. – Well, then that’s such a great point and a very valuable lesson, because you were again, willing to take the risk. You looked at the long game, ’cause it’s all about the long game. Instead of playing the short game, playing those games that you kept having, because one thing we can’t manufacture is time. So if you’re brain is occupied on what’s working, but not what could be, then where are you gonna have the time to do the other? – Like the way that my mind works, like say I have something that’s working, most people will be thinking, oh, this is good.
You know, let it just keep running. No, I’m thinking, what’s gonna put me out of business? That’s what goes through my mind. What’s gonna put me, and then I will think about how can I structure something so I put myself out of business first. So this thing will die and this new thing will be born. That’s how I’ve always done it. – And that’s so smart and too bad the networks didn’t have you working for them, because they weren’t thinking that way and that’s what happens and in business, this is something people have to really be aware of.
To be flexible, to look at the next thing, to really look at the trends, to figure it out for yourself. Here’s a great example and you know this, Blockchain technology. Just Blockchain in general, but if you look at the technology part is brilliant. And then if you’re an early adopter, oh, how valuable will that be for you. If you wait, you are gonna be left behind. – That’s correct and people don’t understand and they think oh yes, somehow they think it’s not gonna happen to me or it’s not gonna happen, like think of Blockbuster back then, I think they’re thinking, oh, it’s not gonna happen, like 20 years, 30 years, right? – Right.
– And when it happens it happens so fast. – It does. You know another great example if we went old school, would be Kodak. Kodak owned the landscape. I mean everywhere you, I even can visualize, remember the cameras, the throw away cameras that they had? – Yep, yeah. – And they had the technology too. They had developed the digital cards. So they could have run with it, but the same thing, they said nobody cares. This is what we specialize in. We own this lane and I think that’s something people have to be careful of. I like Jay Papasan’s book, “The One Thing”. What’s the one thing? But I think you can have multiple lanes and that sometimes you have to be careful, that you want them to intercept, but if just sometimes focus on the one thing and you don’t look forward and you’re not forward thinking and you’re looking at trends and you can get trapped into, I own this, this is my baby, this is my technology, this is my thought, it’s not gonna go away. We’re just gonna keep babying it and growing it, but what happens with the world we live in now when it’s obsolete? – And isn’t it true? I think in some way I think they fall in love with their products.
They fall in love with this is the widget that we sell versus fall in love with the customers where, what are their needs? If you think about all these, all these companies and the mistake that they make, oh, this is what we do. I don’t care what the consumers want, this is what we do. Where as, no, the consumers kinda want this. They don’t want to drive to the store.
They don’t want to wait two days for the movie. They want to watch it, they want to watch it now. It’s more convenient to do that, they will want that. And it’s the same idea. If they would have seen that. – Right, what problem do you solve? What’s the pain point if you’re not, in any business if you’re not doing it, you really have to be customer-centric. If you’re not thinking, “What do people want?” then you’re just looking in a mirror at yourself. – That’s right, that’s right. – And the mirror cracks (laughing). – Yeah, and we are not our own customers. – No. – We are not our own customers. Talk to us more about what’s in the book.
What else od you talk about in the book? – So in the book I also talk about my speaking career. How I launched that and I talk about the Wow. So how do you clearly, confidently, like I mentioned before, concisely describe who you are and the the Wow is… – Is there a formula, is there a… – Yeah, there’s a formula. One of the things that you do to find out the Wow is it’s perfect time for this, because you just mentioned it. What do people want? What do you have that they want? And what happens is, we’re in silo’s. So we have a card that describes what we do and we’re just, we’re a lawyer, we’re an entrepreneur, we’re a whatever we are, we’re a chef, but that doesn’t tell anybody anything about your background. Like you’ve made a thousand meatloaves 20 000 different ways.
Or whatever it might be. (laughing) So to find out the Wow, one of the things you do is ask all the people around you, what do you think I do? Including kids, including neighbors, including people that you’ve met. – How they see us. – Exactly. How do they see you? And tell them to tell it to you, to send you an email or to write it down or whatever it is, so that you can see and put all those words together and I challenge anyone to have the exact map of what you think you are versus all these people around you and you gotta do at least 20 people, and you’ll see that you’re not as clear as you think you are on what your unique selling proposition, if you want to use the proper word, your unique selling proposition is.
So what is that? What is that wow? What is the value given? Often it’s a number. You said it when you, Dan, when you introduced me. So 15, 16, 17 000 interviews you get, that’s a huge number and it’s a true number. I mean it could even be more than that, but it’s a big number and I mentioned 500 plus rejections before I got into “The Locker Room” and I could do sports. That’s another big number. People in business have lots of big numbers. What they’ve delivered. How much money their company has made of every quarter. What is it that your using as your measuring stick, often that’s what your Wow is. So a Wow is a what or a who. I would say for you maybe initially you were a what, but now you’re a who, because we talked about this off camera where you were saying now people are recognizing you. So you’re a, you could say you’re a celebrity. And I would say I’m sort of a celebrity in some cases and I wasn’t that way in the beginning. So it was more, I was a what. What I was doing.
– This is what I do. – This is what I do. And so there’s different, celebrities are who’s. Like the Lady Gaga, somebody like that, a president, whoever it is, but you might be a who as a who in your market. So you might be the rock star in Atlanta, Dallas. – The expert in this field. – Yes, and people do in your field know you, but you’re not that expert or you’re an expert, but you’re not as known outside. – Not as mainstream. – Yeah, not as mainstream. So it’s important to know that and know where you wanna go. If you wanna grow your authority or your celebrity, whatever you call it, then you need to work on that. You need to use social media, you need to use the different avenues to grow your visibility and I talk about that.
How do you become buzz worthy? How do people start to talk about you? How do you get more visibility? Because we have a world where the attention span is, eight, seven, some say seven, eight, we’ll split the difference. It’s less than 10 seconds for our initial attention span and then we have 50 000 to 70 000 thoughts in our mind all day long. – Every day. – So how do you break through and get people to recognize you, remember you, download your podcast, pay attention to your content, that kind of thing. – I think now even in my career, I can see why I have heavily invested my time, effort in social media, because what I see is now the more valuable currency is actually not dollars, it’s attention. Because you can always convert attention into revenue, into income into whatever you do, but when you have dollars, if you’re not getting attention as a company, you have a product, a service, you’re not getting attention, you’re not getting customers, you’re not getting sales, right? – Right.
– And I think, at least for me, my career shifted when I went from, this is my company, this is what I do versus this is who I am. When I shift that then my career, it just skyrocketed, right? And then what I do just, it’s all just part of me and I think most entrepreneurs, and that’s I think one piece of advice I’d give you, is I think most of them they work, spend way too much time working on the what and not spending enough time, working on the who.
– Absolutely, I completely agree. – ‘Cause what you do can change. What you offer today, maybe Kate, you’re offering speaking service, next year you want to offer other services. But their still buying you, right? – Right. – People buy people. Versus, oh, this is all I do. I only coach and consulting on this. Well, what if this thing change? Then what do you do? – I agree. A meeting, I think this is the best compliment, Dan, I ever got. I came off of a stage once and a meeting planner said to me, Simon Sinek is why you’re the Wow. Because the people in the audience didn’t understand they needed a Wow. That is was about them, but it was about what’s the Wow? Why do people care? And that Wow can change and you said it, I’m the queen of reinvention. That’s exactly what’s happened to me just like your journey and I realize that’s what it’s about.
And I can see that from postings, because what do people want from me in postings? And you can tell by looking at those measurements what people are looking at you for and I agree with you. If you capture that social media whether, whatever it is and by the way it could be LinkedIn, ’cause LinkedIn is powerful too, or Instagram or Twitter or your podcasts or YouTube or whatever it might be. But the dollars will follow that and whatever it is you do, whether it’s speaking, product or seminars, webinars, retreats, whatever you might have, a system… People will buy that because they trust you. They like you. – Correct and then now even companies, big old companies, organizations. They know now, that’s why they want to partner with influencers. Why they have to influence? ’cause influence is marketing right? What they know, yeah, you know, we could advertise, but why not go to someone that already has an audience that like and know and trust them and actually have them do a collaboration, do an endorsement, it’s a much more effective way to go. And then they can go into a lot of these niche market.
Just like the, you know, YouTube kid who makes like 22 million a year. – Oh yeah, I just saw him. – They toy reviewer, right? Like why? Because he’s got the audience that the company wants versus, well they can run ads on TV, but why not just go directly to the source? The kids are watching this channel, unboxing or reviewing toys, if they want to sell more toys, and there you go. – And it completely makes sense, because you said it. He’s got the audience, that’s where they’re gonna go and that’s where they’re gonna buy.
And you know I call it story selling too. So it’s story selling. What is it that you have that needs to be, whether it’s clients, maybe it’s the success you’ve had through incredible clients something they’ve done. Tell the story, we want the story now. More than even product placement is good and that works, but also selling it is really, really big and that’s why he’s successful. – It’s true, it’s true. It almost reminds me of the Dove video viral campaign. – Oh yeah, that was big. – Right, right, you remember? It’s not so much about, I mean if you think of the product. It’s soap, like it doesn’t… – It’s soap. – It’s not like, yeah, but it’s soap, it’s not like the most exciting thing in the world, but Dove understands the emotions, right? The beauty, the inner beauty, all of that and they take, and they take a stand, all right, they take a stand and plus the story.
– Right, it’s the story. – And I love how they tell a story through the customers. Not Dove our company, history, story, how we make the soap. It’s not about that. In fact you watch the video, if you watch that again on YouTube, it’s not about, Dove is like at the very end. – Right. – Right? But it’s about the story from the beginning. That’s the difficult part there. – Oh yeah, if you watch the Super Bowl for example, people are paying or companies are paying now it’s up to 5 million for 30 seconds and that, there’s incredible pressure. Why? Because it is about the story selling and the product is just sort of there in the background and the better they are and the better the ad agency or whoever it is that puts them together.
The better they are, the better the metrics and the more they sell. .
I’ve always been partial to a good suit I’m a little particular about my patterns and my cufflinks but I like to think there’s an art to picking it all out and I wear them constantly when you’re on TV as much as I am you don’t have much of a choice but it’s not the staple of the office that it once was Silicon Valley billionaires have been wearing hoodies for maybe a decade now and earlier this year even Goldman Sachs the epitome of the Wall Street investment bank announced that it would be relaxing it’s dress code – so when CEOs are in sweats and Wall Street is business casual does this mean the death of the suit look I’m always reluctant to think that it’s really going to die because it’s been a part of men’s wardrobe for over a hundred years Jay Fielding knows a bit about suits he’s the editor and chief of Esquire magazine it’s waxed and waned and every kind of all these different things in the moment that happens a suit suddenly looks cool and really inventive again and throughout the year I go to Milan I go to Paris I see the shows before a lot of other people’s shows I’m highly aware that what I see on the runway is not always the most wearable thing to most men okay but they’re indications of what may happen right and what was interesting about this last group of shows was it almost everyone even the edgiest brands led with suits we see these guys strutting the red carpet with us Jason Momoa or Timothy sha’lame these guys look amazing right and it’s hard to think that if these guys come out on the red carpet that most other guys are gonna say I never want to look like that I just want my shirt on good okay okay red carpets weddings funerals for some occasions the suits not going anywhere but if the everyday suit the five days a week to work suit is on its way out that could create a tricky situation for retailers whose business is built on those customers it would be a difficult time to be Men’s Wearhouse at this moment Laurie wax is a retail analyst and expert if you will on retail in fact she’s an expert on a lot of things to me because she happens to be my wife what do you think the biggest change would be if I stop wearing suits I’m afraid that I would have to give up some more of our closet space back home so you might as well just stick in suits okay okay back to Men’s Wearhouse we been in periods like the 70s where there was a flare silhouette or the 80s where you have the big padded shoulders and that kind of evolution was really good for a place like Men’s Wearhouse at the time and they just have to continue to try to evolve to stay up I don’t think that the suit is going away but when you’re not going to be wearing it five days a week it is going to be difficult for them to have the kind of sales volume that they’ve had historically in a statement Men’s Wearhouse said they help men love the way they look for work and the occasions that matter whether that be a suit or a sport coat with jeans what is the evolution of men not wearing a suit to work mean for other parts of clothing that men wear we’ve seen sort of a sock trend in the last few years so a category that I never thought I’d be talking about is men’s designer sneakers it’s become an explosive category and you’re also seeing add-on parts to it so you’ll see kind of a zip in sweatshirt hoodie that will go outside of the jacket so there will be different layering pieces different accessories that will kind of make the suit into something that this generation can call their version of it hmm so maybe if the weekday suit is on its way out we’ll start to see the return of the weekend suit but with a twist paired with sneakers or modern fabrics that seem a little more appropriate for the club than for the office but what about the office if workers aren’t wearing suits they got to be wearing something we’re moving away from corporate chic to Silicon Valley chic and it’s all about the hoodies and jeans right this is where this idea originated you know with Mark Zuckerberg and the late Steve Jobs dawn Karen is a fashion psychologist she studies how what we wear affects how we think and she says when it comes to Zuckerberg and Jobs there was a method to their madness they sort of perpetuated this notion of okay I don’t care what I want to wear today and this is going to allow me to put more emphasis into my productivity into what I have to do today I can’t imagine that be a great thing for all of us to say well I can’t burn any calories on getting dressed because I got to save all my calories for the marathon that is going to be my day it isn’t getting dressed sort of an important part of your life it is but we make research shows that we make about unhung 108 decisions per minute so we may suffer from some type of decision fatigue so what’s fashion fashion can be one less decision clearly there’s still a lot to figure out in our new suit ‘less world but when it comes down to it what I really want to know is how will all of this affect me if I have to wear a suit and a tie to work every day a certain amount of decision-making is taken away from me and now I’m in this world where particularly for guys who are not used to dressing casually for work how do you how do you navigate that I would actually tell them to go back to the suits go for what you know go what feels genuine authentic to yourself so you can wear a suit on the weekends and if you want you can still wear a suit to work so maybe the suits not actually dying after all it’s just evolving finding its true believers and new reasons to exist what that means for workplaces and retailers remains to be seen but for now instead of a requirement maybe a suit is just something you can put on and you want to feel your best hey NBC News viewers thanks for checking out our YouTube channel subscribe by clicking on that button down here and click on any of the videos over here to watch the latest interviews show highlights and digital exclusives thanks for 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